{"id":13051,"date":"2024-03-21T14:33:51","date_gmt":"2024-03-21T13:33:51","guid":{"rendered":"https:\/\/www.ohmynet.fr\/?page_id=13051"},"modified":"2026-03-30T23:04:28","modified_gmt":"2026-03-30T21:04:28","slug":"e-mailing","status":"publish","type":"page","link":"https:\/\/www.ohmycom.fr\/en\/digital\/e-mailing\/","title":{"rendered":"E-mailing Marketing"},"content":{"rendered":"
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Email marketing : transformez vos messages en leviers de performance<\/span><\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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L\u2019email marketing reste l\u2019un des canaux les plus efficaces pour cr\u00e9er du lien, fid\u00e9liser et g\u00e9n\u00e9rer des conversions.<\/strong> Bien pens\u00e9, il ne se r\u00e9sume pas \u00e0 l\u2019envoi de newsletters : il devient un v\u00e9ritable outil strat\u00e9gique au service de votre d\u00e9veloppement.<\/p>\n

Chez OhMyCom<\/b><\/span>, nous concevons des campagnes d\u2019email marketing utiles, cibl\u00e9es et engageantes, pens\u00e9es pour apporter de la valeur \u00e0 vos audiences.<\/p>\n <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Le email marketing\u00a0pour informer et cr\u00e9er du lien<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n
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\u00c0 l\u2019heure des r\u00e9seaux sociaux et des algorithmes changeants, l\u2019email reste un canal direct, ma\u00eetris\u00e9 et mesurable.<\/strong> Il vous permet de communiquer sans interm\u00e9diaire avec vos prospects et clients, au bon moment et avec le bon message.<\/p>\n

Un email marketing efficace permet de fid\u00e9liser vos clients<\/strong>, valoriser vos offres et actualit\u00e9s<\/strong>, g\u00e9n\u00e9rer du trafic qualifi\u00e9<\/strong>, renforcer votre image de marque<\/strong>, accompagner vos cycles de vente.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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\n \u00c9tape 1 <\/div>\n
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\n On d\u00e9finit une strat\u00e9gie claire <\/h3>\n\t\t<\/div>\n\t\t
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Nous analysons vos objectifs, vos cibles et vos bases de donn\u00e9es pour construire une strat\u00e9gie d\u2019email marketing adapt\u00e9e \u00e0 votre activit\u00e9.<\/p>\n\t\t<\/div>\n\t\t

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\n \u00c9tape 2 <\/div>\n
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\n On con\u00e7oit des contenus engageants <\/h3>\n\t\t<\/div>\n\t\t
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Objets, messages, visuels et appels \u00e0 l\u2019action sont travaill\u00e9s pour capter l\u2019attention, donner envie de lire et inciter \u00e0 l\u2019action.<\/p>\n\t\t<\/div>\n\t\t

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\n \u00c9tape 3 <\/div>\n
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\n On structure et automatise les campagnes <\/h3>\n\t\t<\/div>\n\t\t
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Newsletters, emails commerciaux, sc\u00e9narios automatis\u00e9s : nous mettons en place des campagnes coh\u00e9rentes et efficaces dans le temps.<\/p>\n\t\t<\/div>\n\t\t

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\n \u00c9tape 4 <\/div>\n
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\n On analyse et on optimise <\/h3>\n\t\t<\/div>\n\t\t
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Taux d\u2019ouverture, clics, conversions\u2026 Nous analysons les performances pour ajuster les campagnes et am\u00e9liorer les r\u00e9sultats en continu.<\/p>\n\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\"ohmydigital-emailing\"\n\n\t\t\t\n\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\"ohmydigital-emailing-3\"\n\n\t\t\t\n\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\"ohmydigital-emailing-2\"\n\n\t\t\t\n\t\t\t<\/a>\n\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Cr\u00e9er une relation durable<\/b> avec vos contacts<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Valoriser vos offres <\/b>et votre expertise<\/b><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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G\u00e9n\u00e9rer du trafic qualifi\u00e9 <\/b>vers votre site<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Accompagner vos prospects<\/b> dans le temps<\/p>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Am\u00e9liorer vos taux de conversion<\/b><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Fid\u00e9liser vos clients<\/b><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Votre agence digitale qui vous propose<\/h3>\n

des campagnes emailing performantes.<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n
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Bas\u00e9e \u00e0 Lyon, notre agence accompagne les entreprises locales et nationales dans la mise en place de strat\u00e9gies d\u2019email marketing efficaces et responsables.<\/strong><\/p>\n

Chaque projet est pens\u00e9 comme un accompagnement sur mesure<\/strong>, en coh\u00e9rence avec votre communication globale et vos autres canaux digitaux.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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\n Structurer vos campagnes emailing <\/h5>\n <\/div>\n
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Nous d\u00e9finissons la bonne fr\u00e9quence, les bons formats et les messages cl\u00e9s pour \u00e9viter la saturation et maximiser l\u2019impact.<\/p>\n\n <\/div>\n <\/div>\n<\/div>

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\n Cr\u00e9er des emails clairs et attractifs <\/h5>\n <\/div>\n
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Design, r\u00e9daction et hi\u00e9rarchie de l\u2019information sont pens\u00e9s pour faciliter la lecture et inciter \u00e0 l\u2019action.<\/p>\n\n <\/div>\n <\/div>\n<\/div>

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\n Mettre en place des sc\u00e9narios automatis\u00e9s <\/h5>\n <\/div>\n
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Emails de bienvenue, relances, nurturing, fid\u00e9lisation : nous construisons des parcours adapt\u00e9s \u00e0 vos objectifs.<\/p>\n\n <\/div>\n <\/div>\n<\/div>

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\n Respecter les bonnes pratiques et la r\u00e9glementation <\/h5>\n <\/div>\n
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Nous veillons au respect du RGPD, \u00e0 la qualit\u00e9 des bases de donn\u00e9es et \u00e0 une approche responsable de l\u2019email marketing.<\/p>\n\n <\/div>\n <\/div>\n<\/div>

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\n Mesurer la performance <\/h5>\n <\/div>\n
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Chaque campagne est analys\u00e9e pour identifier les leviers d\u2019am\u00e9lioration et optimiser les r\u00e9sultats.<\/p>\n\n <\/div>\n <\/div>\n<\/div>

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\n Suivre et piloter les performances <\/h5>\n <\/div>\n
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Nous analysons les r\u00e9sultats (positions, trafic, conversions) et ajustons la strat\u00e9gie pour maximiser l\u2019impact de chaque action.<\/p>\n\n <\/div>\n <\/div>\n<\/div>

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L’Email Marketing est un canal puissant pour informer, rassurer, convaincre et fid\u00e9liser durablement.<\/span><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n
<\/span><\/div>\n Je veux \u00eatre accompagn\u00e9 dans mon projet digital<\/span>\n \n \n\t \t<\/span>\n \t<\/span>\n \n<\/a><\/div><\/div><\/div><\/div><\/div><\/div>
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L\u2019email marketing, ce n\u2019est pas envoyer plus, c\u2019est envoyer mieux<\/h3>\n

Un bon email n\u2019interrompt pas, il apporte de la valeur. Lorsqu\u2019il est bien con\u00e7u, l\u2019email marketing devient un canal puissant pour informer, rassurer, convaincre et fid\u00e9liser<\/strong> durablement.<\/p>\n

Une campagne emailing bien pens\u00e9e permet de toucher directement vos clients et prospects avec un message clair, personnalis\u00e9 et mesurable. C\u2019est un levier efficace pour informer, fid\u00e9liser et g\u00e9n\u00e9rer des actions concr\u00e8tes,<\/strong> tout en gardant un lien r\u00e9gulier et ma\u00eetris\u00e9 avec votre audience.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Vous avez un projet d’Email Marketing ?<\/h3>\n
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Que vous souhaitiez lancer vos premi\u00e8res campagnes, structurer une strat\u00e9gie existante ou am\u00e9liorer vos performances, notre \u00e9quipe<\/a> est l\u00e0 pour vous conseiller<\/strong>.<\/p>\n

L\u2019email marketing est un levier puissant pour cr\u00e9er une relation directe, personnalis\u00e9e et durable<\/b><\/span>, en transformant chaque message envoy\u00e9 en opportunit\u00e9 d\u2019engagement et de conversion.<\/p>\n

\u00c9changeons sur vos objectifs et vos enjeux. Ensemble, faisons de l\u2019email marketing un v\u00e9ritable levier de croissance<\/strong> pour votre entreprise.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n

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L’agence Oh My Com vous accompagne \u00e0 chaque \u00e9tape de votre strat\u00e9gie digitale<\/strong>. <\/span><\/span><\/h3>\n

Oh My Com est l\u00e0 pour vous accompagner <\/strong>de la cr\u00e9ation de votre site vitrine ou e-commerce \u00e0 l\u2019optimisation de votre visibilit\u00e9 (SEO \/ SEA), en passant par l\u2019animation de vos r\u00e9seaux sociaux, la collaboration avec des cr\u00e9ateurs de contenu et vos campagnes d\u2019email marketing.
\nNous construisons avec vous une strat\u00e9gie coh\u00e9rente, performante et orient\u00e9e r\u00e9sultats.<\/strong><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t Prendre Rendez-vous<\/span> <\/i> \t \t<\/span> \t<\/span> <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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Portfolio<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n
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Campagne E-Mailing<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n
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Eden Concept souhaitait renforcer sa strat\u00e9gie d\u2019acquisition en d\u00e9veloppant ses abonnements aupr\u00e8s d\u2019une cible premium, sensible \u00e0 l\u2019exp\u00e9rience, au bien-\u00eatre et \u00e0 l\u2019accompagnement personnalis\u00e9.<\/strong><\/p>\n <\/div>

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Nous avons con\u00e7u et d\u00e9ploy\u00e9 une campagne emailing sur mesure<\/b><\/span>, pens\u00e9e pour valoriser l\u2019univers haut de gamme du club, mettre en avant ses services diff\u00e9renciants et inciter \u00e0 la prise de contact.<\/p>\n

Apr\u00e8s une phase de r\u00e9flexion strat\u00e9gique, nous avons travaill\u00e9 la structure du message<\/b><\/span> et le ton \u00e9ditorial, la <\/span>mise en valeur des b\u00e9n\u00e9fices<\/b> plut\u00f4t que des offres, <\/span>un design \u00e9pur\u00e9 et \u00e9l\u00e9gant<\/b><\/span>, fid\u00e8le \u00e0 l\u2019image d\u2019Eden Concept et des appels \u00e0 l\u2019action clairs<\/b><\/span> orient\u00e9s vers l\u2019inscription et la d\u00e9couverte du club.<\/p>\n

Cette campagne a permis de g\u00e9n\u00e9rer de nouveaux leads qualifi\u00e9s<\/b><\/span> et de soutenir la croissance des abonnements, tout en renfor\u00e7ant la perception premium de la marque.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

<\/span><\/div>\n Je veux en voir plus<\/span>\n \n \n\t \t<\/span>\n \t<\/span>\n \n<\/a>\t\t<\/div>\n\t<\/div>\n<\/div>
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\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Vous avez un projet ?<\/strong><\/span>
\nNous avons (d\u00e9j\u00e0) des id\u00e9es !<\/span><\/h2>\n

Vous avez besoin de r\u00e9fl\u00e9chir \u00e0 votre projet digital avec une \u00e9quipe r\u00e9active et sympathique.<\/span>
\nOn discute ensemble ?<\/span><\/h4>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t Prendre Rendez-vous<\/span> <\/i> \t \t<\/span> \t<\/span> <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Email marketing : transformez vos messages en leviers de performance L\u2019email marketing reste l\u2019un des canaux les plus efficaces pour cr\u00e9er du lien, fid\u00e9liser et g\u00e9n\u00e9rer des conversions. Bien pens\u00e9, il ne se r\u00e9sume pas \u00e0 l\u2019envoi de newsletters : il devient un v\u00e9ritable outil...","protected":false},"author":1,"featured_media":0,"parent":15465,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categorie-page":[],"class_list":["post-13051","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nE-mail marketing | Campagnes performantes & strat\u00e9gie \u2013 OhMyCom<\/title>\n<meta name=\"description\" content=\"Agence e-mail marketing \u00e0 Lyon. 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